CHRISTMAS MARKETING

SOFT-SELLING: In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach works in opposition to a hard sell. Because soft selling is a low-pressure sales technique, it may not result in a sale the first time a product is presented.

(En la publicitat , una venda suau és un anunci o campanya que utilitza un missatge de vendes més subtil , casual , o d'amics. Aquest enfocament funciona en oposició a una venda dura . A causa venda suau és una tècnica de vendes de baixa pressió , no pot donar lloc a una venda la primera vegada que un producte es presenta).

HARD-SELLING: Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.

(Pràctiques de publicitat i vendes denotats per un llenguatge agressiu o contundent . Una venda dura està dissenyat perquè un consumidor per a la compra d'un bé o servei en el curt termini , en lloc d'avaluar les seves opcions i potencialment decidir esperar a la compra. Es considera una tècnica d'alta pressió). 

MY WORLD

AWKWARD

This is an American serial of the MTV.  The main character is Jenna Hamilton, a teenager who studies at Palos Hills High School.  Her mother, Lacey Hamilton was sixteen when she became pregnant.  

Matty McKibben is the other main character of the serial. He studies at the same high school as Jenna. He is a popular sportsman.

Matty met Jenna in a summer camp, and they had sex. When the school year started, Jenna and Matty realized that they went to the same high school. Jenna wanted to start a relationship with Matty, but he preferred to keep it on secret. Firstly Jenna accepts, but talks about that with her best friend, Tamara, she decided that this can’t continue in this way. After that, Jenna split up with Matty and started a new relationship with his best friend, Jake Rosati.

Now, they have finished the 4^th grade, and shortly will start the 5^th. At the end 4^th grade, Matty wants to talk with Jenna to confess his love for her since the first time they met a few years ago. However, Lacey Hamilton told Matty that he lost his chance, and it seems that Matty doesn’t want to try to recover their relationship. The next year they will start university, and I don’t know what could happen then.

I wanted to talk about this serial because I like it a lot. I try to see it when I can, and I think that illustrates very well the mistakes of the teenagers in the high school. It talks about the firsts relationships we could have, with our parents, our friends and our boyfriend o girlfriend. I recommend to all of you this serial, I’m sure that you will enjoy it.

MY WORLD

 MY CAT

For a long time I have cats living in my garden but they aren’t my cats. They are only living in my garden. But it’s true that I give them something to drink and to eat. Five or six years ago, in December, for Christmas the ‘’Mami’’ give birth to three little baby cats. When my parents discovered that their mum did not want to suckle them, they took the babies to give them some milk. But two of these babies died soon. Nevertheless, only my cat “Xeta” survived.

However, ‘’Mami’’ is still alive with two of her daughters “Marta” and “Mercè”. But “Marta” and “Mercè” aren’t Xeta’s sisters, they are her stepsisters.   

This is why I’m living with a cat now. My cat is lovely and cuddly.  She loves my mum so much. When my mum goes out Xeta begins to cry in front of the door, and when my mum arrives home my cat comes  quickly to say hello. She loves my father a lot too. When my father says, ‘’come on Xeta!” and he taps his shoulder, Xeta climbs the stairs and goes to my fathers shoulder, like a parrot! My cat doesn’t like to be alone; she always wants to be with someone, to have company.

I love my cat a lot, but I think that sometimes she doesn’t love me so much, because I always have scratches, like my sister, mother and father. Not my brother, because, I don’t know why, but Xeta hates him a lot. 

HORROR FILMS INGREDIENTS

SUSPENSE

1. Who's the director of this movie Psycho?

Alfred Hitchock.

2. What type of characters did he often use in horror films?

Film critic Robin Wood and director Francois Truffaut are among those who have noted that the James Bond films, for example, are copies of North by Northwest. A suave and unflappable hero, outlandish dangers, beautiful predatory women — all are elements found in Hitchcock, although the Bond films often revel in titillation and vicarious violence.

3. What technique did he use with the camera?

Perhaps Hitchcock’s most important contribution to horror films was his frequent use of the subjective camera to reveal a character’s vision, as in Psycho when Norman Bates peeps through a hole at Marion, or when “Mother” slashes Marion in the shower. As film critic Roger Ebert has complained, this subjective technique — shooting from the killer’s point of view — has been used to the point of overuse in recent slasher films.



COMIC RELIEF 

1. What is the comic relief?

Comic relief is the inclusion of a humorous character, scene, or witty dialogue in the middle of serious or tragic elements in a drama.

2. Why is it often used in horror films?

It is often used in horror films to relieve the tension after a dramatic, tragic or tense moment.

3. Do you remember laughing in horror films? Can you think of an example?

Yes, I remember laughing in more than one horror film because I was watching them with friends, and they were commenting the film saying funny things, I guess because that relieves the tension, similar to a comic relieve. For example in The Exorcist film, we laugh in several moments although we were all scary.